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Serentiva – Wellness Retreat Design
Serentiva, a wellness retreat focused on relaxation and natural healing. The goal was to create a clean, calming user experience that reflects the essence of their brand while making it easy for guests to explore offerings and book their stay. The result is a welcoming, mobile-friendly site that balances visual storytelling with clear user flows.
UX/UI Design · Website Strategy · Hospitality & Wellness
Serentiva needed a website that could effectively capture the tranquil, nature-inspired atmosphere of their retreat while providing a seamless user experience.
The challenge was to balance immersive visuals and calming aesthetics with intuitive navigation, ensuring that potential guests could easily explore treatments, accommodation options, and booking details without feeling overwhelmed. Additionally, the site needed to perform smoothly on both desktop and mobile devices, maintaining its serene design across platforms.
The Challenge
Steps included
Usability Testing
Affinity Diagram
Empathy Mapping
Flow Design
Prototyping
We conducted usability tests to ensure the spa website provided a seamless and intuitive experience for users.
By observing real users exploring the site, we identified pain points, validated design decisions, and refined the layout to match user expectations—ensuring that the booking process, service descriptions, and overall navigation was clear and user-friendly.
Usability Tests
Overwhelming Design: Competing spa websites often featured cluttered layouts, making it difficult for users to find essential information like services or pricing.
Confusing Navigation: Many platforms had poorly structured menus, causing users to struggle when trying to locate specific treatments or facilities.
Lack of Service Differentiation: Users often couldn't distinguish between various treatment options due to vague descriptions and inconsistent imagery.
Complicated Booking Systems: Most websites required users to go through multiple steps to complete a booking, leading to high drop-off rates.
Key Findings
User Flow Optimization
We developed a user flow focused on creating a seamless booking experience for Serentiva’s customers. Our goal was to guide users from exploring treatments to completing a booking with minimal friction. This flow included clear navigation paths, intuitive treatment selection, a straightforward calendar interface, and a simplified checkout process, ensuring users could quickly book their preferred treatments without confusion.
What we focused on
Clear Navigation: Ensured users could easily explore treatments and find the services they wanted.
Simple Treatment Selection: Designed a process that minimized the number of steps to choose treatments.
Intuitive Calendar Integration: Provided a clean, user-friendly calendar for selecting dates and times.
Streamlined : Reduced unnecessary form fields and included clear prompts for essential information.
Visual Guidance: Used consistent icons and labels to guide users through the booking process.
Mobile Optimization: Ensured the flow worked seamlessly across both desktop and mobile devices.
Prototyping
During the prototyping phase for Serentiva, we transformed our design concepts into interactive, high-fidelity prototypes. This allowed us to simulate the user experience and test the functionality of the website before the final launch. Our focus was on ensuring a visually appealing, user-friendly interface that guided users seamlessly through the booking process. This step enabled us to gather feedback early, identify any usability issues, and make necessary adjustments efficiently.
Key Actions
Developed High-Fidelity Wireframes: Created detailed designs that visually represented the final look of the website.
Interactive Clickable Prototypes: Built a fully interactive version of the website using Figma, allowing for realistic user interactions.
Visual Consistency Check: Ensured design elements, color schemes, and fonts maintained a cohesive brand identity.
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